Brand Anthem Video Voice

Now more than ever, people are craving authenticity. Real human connection. There are too many uncertainties right now, and the things that feel certain are basic human emotions – especially the ones we all share. So if you want your brand anthem video to stand out, it’s best to keep it real.

Let’s start with what draws you in when you are watching your favorite show, or even a favorite commercial. Images. No need for lots of data, charts, and details. An effective brand anthem with a convincing voice combined with video connects with the audience on an emotional level. Focus on the images that convey what you do, how your product or service makes people feel, and why it’s important to have it in their lives. Keep your message clear and to the point. Photos with text is okay, but video can accomplish so much more. Video presents an opportunity to make your message more powerful in an easily digestible, emotional way. This video should communicate the central message of your brand and help consumers understand who you are and your mission.

Next don’t sell, tell. The new word of mouth is the click of a forward button. Tell your company story in a way that insights emotion and compels the viewer to share with the text, “You’ve got to see this…buying now.” This may include testimonials, it may include a story about how your company got started and why, or maybe even highlighting the work of an exceptional employee. These stories hone in on the need to feel connected, and with the right images, music and corporate narration, can lead to brand following and loyalty. Focus on how your service or product is helpful, show your service or product in action with real users, and show your staff in action.

Finally, let the images and the professional corporate voice over actor do most of the talking. Your brand anthem video is the time to relate to your potential clients or customers. It’s a time to show them that you are not just a logo or a name on the side of a building. Brand anthem videos live on social media, embedded in emails, and on your website. By expanding the number of potential touchpoints a customer can have with your story, you increase the chances of them discovering and resonating with what your brand has to offer. Be honest, be real, and be authentic in your next brand anthem video and you will likely find yourself with not just more “likes” but more real customers.