Christy Harst – Commercial Voiceovers
When you want people to connect with your product or service, you need a relatable voice to speak for your brand. You need a voice your customers can trust and believe. The voice of your commercial can go a long way towards helping you achieve your goals, and that’s why it’s so important to hire a commercial voice actor with the right skills and professional experience to get the job done.
Commercial voice over has to sell your product and your company’s brand
Effective commercial voice over can make all the difference when it comes to reaching your audience and selling your product. But that’s not all – beyond selling the specific product or service, the voice over in your commercial also sells your company’s brand.
How does the voice over sell both your product and your brand? In short, voice over has the power to convince your customers of the merits of your product and encourage them to make a purchase, while at the same time (either explicitly or implicitly) communicating what your company stands for.
COMMERCIAL VOICE OVER VIDEOS
Let’s say, for example, that your product is a shaving razor for women. If done successfully, the voice over will get the target audience excited about this razor. The script will be delivered clearly, and with the right amount of energy. Potential customers will be informed about the problem this product will solve for them, and how. This will encourage and motivate both new and returning customers to call the number on their screen, visit your website, or buy your product in stores.
At the same time that your customers are learning about how great your product is, they will also be learning about your company. Voice over plays a key role in this, both through the script and the specific delivery. With the shaving razor example, you may want your customers to know that your company not only sells women’s razors, but carries an entire line of products that serve women’s needs. You want people to think of you when they’re shopping for any of these products, and to feel that your company genuinely cares about them. This might require a female voice actor that sounds nurturing, reassuring, and helpful. The tone and vocal cues will tell your audience that they can trust this voice – and this company – to take care of all their needs in this space.
When done right, the voice over in your commercial will perfectly match your company’s branding, and create exactly the impression you’re aiming for. This will keep customers coming back to your company for more than just one product. In this way, commercial voice over can generate loyalty, and that translates into ongoing business!
What do you need in your commercial voice actor to hit it out of the park?
The right voice actor will successfully be able to do many things: read your script and correctly identify the mood and the branding you’re going for, interpret the lines in the context of that branding, and create a powerful delivery that will have exactly the right impact on your audience.
Can one voice actor do all of those things and more? Absolutely—especially when it comes to Christy Harst. Christy has been a professional voice over artist for more than 13 years and completed a wide variety of projects across many industries. Companies trust her to represent them and to communicate their message. Her credits include work on consumer goods, furniture, pharmaceuticals, restaurants, financial services projects, and more. Whatever the industry or product, Christy delivers the quality professional results you need.
Christy has the versatility and adaptability that you need. She can portray a range of voices for a range of commercial projects. In addition to an upbeat, friendly, approachable voice for television and radio commercial spots, Christy can be the smooth, engaging voice on an internal corporate training video, the bright, cheerful voice for corporate promotional spots, or the warm, smooth voice for product branding spots and corporate explainer videos.
Christy truly enjoys bringing voice projects to life, and the quality of her work shines through in each commercial that she does. From corporate leader to girl-next-door and every character in-between, Christy can adapt to any script for any product or service and make it exude the exact emotion that will connect your audience to your brand.
When it comes down to it, you need a voice actor who understands all the elements of commercial voice over, and what it needs to accomplish. People who see your commercial will walk away with an impression of your company, and associations with what you sell and what you represent. The voice over is a key component of building a positive impression that will stick with your audience, and that’s why you need Christy Harst to be your voice.
Check out Christy’s samples and contact her today for a quote or custom audition.